MM is an incentive-based program that aims to increase elementary school reading levels and standardized testing results, as well as encourage students to become lifelong readers. The program rewards students with prizes for reaching each of “Maven the Raven’s Milestones:” Ascent, Afterburner, Approach and Call Sign Maven. Each milestone represents a specific number of points that the students earn by reading books and passing online quizzes.

IP co-founders Joshua and Justin Hernandez visited Cesar Chavez, Van-Zandt Guinn, and Washington Heights Elementary Schools in Fort Worth to introduce the new prizes to the students and motivate them to become mavens: a word that means “one who is dazzlingly skilled.” This year’s prizes include an interchangeable Pop-A-Point Crayon marker, spin-noise drum, dog-tags with the IP logo, miniature tower puzzle game and a kite!

Approximately 1,300 Fort Worth ISD students are currently participating in this year’s MM program. IP also expanded the program to kindergarten students in an effort to increase school readiness amongst early-age children. The program provides the coordination of monthly student engagements, the evaluation of reading trends at each school and the identification of specific areas of focus for administrators.

I.M. Terrell and Van Zandt-Guinn Elementary Schools consolidated campuses in 2017.